Basic Attention Token
One of the biggest disruptions to the currently broken digital media and advertising ecosystem
Founders
Brendan Eich
Backed By
Pantera Capital, Founders Fund, Foundation Capital, Digital Currency Group
About
Created by the founder of Mozilla Firefox, Brave is the world's fastest growing browser, now with 10 million+ users.
Brave and its native token (the Basic Attention Token) represent a monumental shift in the digital advertising industry. The "attention economy" is currently broken for users, publishers and advertisers alike, with monopolies like Google and Facebook intermediating almost everything at the expense of user privacy and control.
Brave comes with industry leading security, ad-blocking and privacy, and allows peer-to-peer value transfer via the BAT. Through BAT, publishers can be paid for their content and users for their attention, while providing advertisers with more in return for their ads.