Basis
Personal finance for the modern Indian woman
Founders
Hena Mehta
Backed By
EMVC, Kora Capital, Better Capital, Aditi Kothari
About
The urban Indian woman today is educated, with high aspirations and financial independence. Women’s lives, careers – and financial needs – vastly differ from those of men.
Yet, most financial products and services are built with a generic, ‘one-size-fits-all’ approach. No wonder then that less than 1% of Indian women invest in the equity markets, and women are typically less than 10% of users for any fintech product.
Basis combines a highly engaged community with educational content and guided investing tools to help women live a financially healthy life on their terms.