First Principles

KarmaLife

Reimagining financial products for grey and blue-collar workers in India

Founders

Rohit Rathi, Naveen Budda, Badal Malick

Backed By

Sprout Investments, AI Foundry, Catalyst Fund

About

KarmaLife is reimagining financial services for blue and grey-collared workers as a subscription-based basket of financial products enabled by UPI. The KarmaLife platform has been designed ground-up with “first principles thinking” for this blue / grey collar segment.

As a first product, KarmaLife is enabling a revolving line of microcredit over UPI, and as a subscription, rather than the traditional term loan, fixed interest product. This is powered by a proprietary AI-driven underwriting model (“KarmaScore”) utilizing gig platform / employment data, mobile data, sensor data and more to increase real-time access to affordable credit.