TheBetterIndia + TheBetterHome
Building a sustainability brand on top of Asia’s largest "positive" media platform
Founders
Dhimant Parekh, Anuradha Kedia
Backed By
The Rise Fund, Elevar Equity, Anand Mahindra
About
TheBetterIndia is the rare startup that combines technology, the power of positive content, a rapidly-growing business model and huge social imapct.
TBI is a much-loved positive media platform that began as a blog, and has scaled organically to build a massive reach in multiple languages. TBI's award-winning impact also engages hundreds of brands, influencers and thought leaders.
TBI has also brought online, hundreds of small businesses, ranging from India’s highly talented artisans and craftsmen, to manufacturers of eco-friendly products.
TBI is now building TheBetterHome, India's largest brand focused on "sustainable commerce" that's good for your health and family, as well as the environment and our communities.
From the Founder…
As an advisor, Nitin has been a part of The Better India's journey for over 4 years now, during which he has helped us evolve from a media startup to one of India's most unique platform and brand businesses today. He has always invested a lot of effort in pushing our thinking towards what and how big TBI can become in terms of our impact and scale.
His ability to grasp the core of any business is really valuable to an entrepreneur, by giving the much needed direction and focus. On numerous occasions, he has helped us think through the business models across content, commerce and tech products, and made us more focused on data and analytics.
What helped us, even more, is his unique skill to be able to articulate operational and brand-building challenges really well, not only helping us quickly identify our gaps, but also being hands-on in helping address them with intros to partners or talent.
Nitin is super networked in India and abroad, and having him be a part of your business helps open doors which otherwise would take a lot more time. He has also helped us bring one of India's biggest names as an individual investor.
- Dhimant Parekh