Third Wave
Creating India's next big consumer brand, built around coffee and community
Founders
Sushant Goel, Anirudh Sharma, Ayush Bathwal
Backed By
RB Investments, AngelList, leading angels and celebrities
About
Third Wave is India's strongest emerging coffee culture brand.
TW cafes create a delightful experience through a combination of great coffee roasted on location in small batches, fresh food and a vibrant community.
From the Founder…
I think it’s important for investors to be more like friends during the early days, and Nitin has been more than that. I can take both the good and the bad to him.
The First Principles team members are all personally passionate not only about our coffee, but also about our grand vision and brand experience. Nitin was fast to make his investment decision, and what struck me from the get go was his ability to ask pertinent and deep questions around the industry, business model and growth strategy of the company.
Given his experience helping multiple consumer brand ventures at Lightbox, I have enjoyed spending more time with him around crafting the narrative of the company (which is critical in the early days) as well as thinking through questions around culture and non-linear growth.
- Sushant Goel